mercoledì 22 dicembre 2010

(No)Pegasus and national projects in cycling

(No)Pegasus story impressed me, really. And not in a good way. I was trying to understand it better but as you know am lazy... so I was really relieved finding this nice and accurate report by The Inner Ring: http://theinnerring.blogspot.com/2010/12/foal-play-down-under.html
My old style marxist background induce me to some more general remarks: it seems infact that the global economic crisis is forcing pro-cycling to nazionalize itself, a bit like during the second industrial revolution capitalists made a forced alliance with national States and national banks. The main result there was imperialism and two world wars, not so good I'll say, and unhealty links between States, Baks and Armies too, still alive somewhere.
In pro-cycling we see many national projects trying to face the big problem of finding money in a crisis period going over the traditional structure private team/sponsor(s). National federations are involved and top riders are supposed to bring a strong national identity to the team, money come also from private investors but they are much more discreet then the old main sponsors. Sponsors are there too but with a different role and are for the most technical sponsors.
Till few years ago national identity didn't play such a big role in teams choice of their afiliation - fiscal reasons were much more strong - but as usual in hystory identity is a brand, prefered now because it allows needed synergies with States, Federations, big national investors and companies. In fact poor Denis Menchov lately expressed his disappointment about the - on the paper - Russian Project Katiusha that snubed him. The excusion of the Luxembourger Jempy Druker by the new - supposed - Luxemborgish team made turn up many noses in the Schlecks country.
So a 'national' project is a 'national' package the most. But how important that is! Team (no)Leopard official presentation is going to be a national event in Luxembourg, tikets went sold out in 1.30 h and lots of seats seem to be reserved to public authorities or vips. It will take place in the national center for sport and in his last interview Andy insisted again on the national identity, is spite the team is as international as Saxo Bank used to be and as Danish as it with regard to the management and staff.
Nothing 'wrong' in that: I'm internationalist of course. Only sometimes things are more complicated then words let us imagine. Supporters imagination - national identity included - is a part of a big business. Manipulation of projective dreams is a part of the mechanism that turns cycling in money. Cycling is a part of the global economy, even if we don't care. Even if we don't agree. And global economy is almost anachic, in spite of all tries of governance.
So... Pegasus looked good but maybe looked 'old'. A 'new' - in both meaning - Australian team seems on his way... and I really hope that ex-Pegasus riders and staff could find a job in time for 2011. Workers always pay for the costitutive anarchy of our - more or less - capitalist economy.

4 commenti:

Ilaria ha detto...

http://www.cyclingnews.com/news/tasmanian-talent-showcased-in-new-team

barbara ha detto...

Don't overlook the power of the World Wide Web....

Ilaria ha detto...

Explain pls, I didn't get that :)

Anonimo ha detto...

The contact between people around the world and so much more....

Barbara.